Velotric 配件策略看板

用于 Product / Strategy / DTC 决策，口径与最新 report 保持一致
更新时间：2026-05-27 11:59 | 整体窗口：2026-01-01 ~ 2026-05-26(MTD)
Order Attach Rate (30%逻辑)
27.34%
vs Jan +2.32pp
Bundle Attach Rate
10.39%
vs Jan +4.20pp
Buy3+ Rate (Ex-Bundle)
16.95%
Non-bundle Buy3+ Orders: 762
Attach Rate
47.10%
Attach Orders: 2,117 / Vehicle Orders: 4,495
Accessory Revenue
$397,922
Jan-May MTD 累计

Part 1. 整体月度表现（不分车型）

月份Vehicle OrdersBundle Attach RateBuy3+ Rate (Ex-Bundle)Order Attach Rate (30%逻辑)Attach RateAccessory Revenue热度
2026-01 436 6.19% 21.10% 27.29% 44.50% $40,825
2026-02 447 6.71% 13.65% 20.36% 38.70% $31,496
2026-03 967 10.55% 15.51% 26.06% 47.57% $80,693
2026-04 1,277 11.90% 16.44% 28.35% 48.79% $114,385
2026-05 MTD 1,368 11.40% 18.20% 29.61% 48.76% $130,523
Order Attach Rate (30%逻辑) = Bundle Attach Rate + Buy3+ Rate (Ex-Bundle)

Part 2. 车型优先级与推荐组合（2026-04-01 ~ 2026-05-26）

车型Vehicle OrdersAttach RateBundle Attach RateBuy3+ Ex-BundleGap (Attach-Bundle)标签推荐2件推荐3件+
Fold 1 Plus 461 49.67% 11.28% 15.84% 38.39% 稳态优化 Velotric Left Mirror + Velotric Phone Mount Velotric Front Basket + Velotric Left Mirror + Velotric Phone Mount + Velotric Water Bottle & Cage
Tempo 385 55.84% 18.18% 18.70% 37.66% 稳态优化 Velotric Tempo Fender + Velotric Tempo Rear Rack Velotric Left Mirror + Velotric Phone Mount + Velotric Tempo Fender + Velotric Tempo Rear Rack
Summit 2 281 50.53% 6.76% 21.35% 43.77% 高附着低Bundle Velotric ComfortMax Saddle + Velotric Summit 2 Modular Rear Rack Velotric Left Mirror + Velotric Phone Mount + Velotric Summit 2 Modular Rear Rack + Velotric Water Bottle & Cage
Nomad 2X 220 54.55% 3.64% 22.27% 50.91% 高附着低Bundle Velotric Left Mirror + Velotric Phone Mount Velotric Front Basket + Velotric Left Mirror + Velotric Phone Mount + Velotric Rear Basket (M) 2.0
Discover 3 308 46.43% 14.61% 16.23% 31.82% 稳态优化 Velotric Phone Mount + Velotric Rack Battery Bag Velotric Left Mirror + Velotric Phone Mount + Velotric Rack Top Bag + Velotric Water Bottle & Cage
T1 ST Plus 169 36.69% 6.51% 8.88% 30.18% 附着偏低 Velotric T1 ST Modular Rear Rack + Velotric T1 Series Fender Pack Velotric Left Mirror + Velotric Phone Mount + Velotric T1 ST Modular Rear Rack + Velotric T1 Series Fender Pack
GoMad 163 58.90% 30.06% 20.86% 28.84% 3+需求强 Velotric Left Mirror + Velotric Phone Mount Velotric Front Rack + Velotric Left Mirror + Velotric Phone Mount + Velotric Water Bottle & Cage
Breeze 182 45.60% 21.43% 8.79% 24.17% 稳态优化 Velotric Left Mirror + Velotric Phone Mount Velotric ComfortMax Saddle + Velotric Left Mirror + Velotric Phone Mount + Velotric Water Bottle & Cage
Discover M 109 43.12% 12.84% 19.27% 30.28% 附着偏低 Velotric Front Basket + Velotric Left Mirror Velotric Left Mirror + Velotric Phone Mount + Velotric Rack Top Bag + Velotric Water Bottle & Cage

Part 3. 30天优先动作

  1. Fold 1 Plus：先上2件包「Velotric Left Mirror + Velotric Phone Mount」，再推3件+「Velotric Front Basket + Velotric Left Mirror + Velotric Phone Mount + Velotric Water Bottle & Cage」。
  2. Tempo：先上2件包「Velotric Tempo Fender + Velotric Tempo Rear Rack」，再推3件+「Velotric Left Mirror + Velotric Phone Mount + Velotric Tempo Fender + Velotric Tempo Rear Rack」。
  3. Summit 2：先上2件包「Velotric ComfortMax Saddle + Velotric Summit 2 Modular Rear Rack」，再推3件+「Velotric Left Mirror + Velotric Phone Mount + Velotric Summit 2 Modular Rear Rack + Velotric Water Bottle & Cage」。
  4. Nomad 2X：先上2件包「Velotric Left Mirror + Velotric Phone Mount」，再推3件+「Velotric Front Basket + Velotric Left Mirror + Velotric Phone Mount + Velotric Rear Basket (M) 2.0」。
  5. Discover 3：先上2件包「Velotric Phone Mount + Velotric Rack Battery Bag」，再推3件+「Velotric Left Mirror + Velotric Phone Mount + Velotric Rack Top Bag + Velotric Water Bottle & Cage」。

口径说明

  1. 配件仅统计 Product Category=Accessories。
  2. 已剔除 free accessory 与 total sales <= 0。
  3. Buy1/Buy2/Buy3+ 在车型表分母统一为 Vehicle Orders。
  4. Breeze 特殊规则：ComfortMax Saddle + Left Mirror/Phone Mount + Water Bottle & Cage 计入 Bundle。