Executive Board
Accessory Revenue & Attachment Overview
这个 board 看 company-wide 配件销售健康度：配件 gross / net revenue、配件收入占全公司销售比例、随车 attachment rate 变化，以及统一的 Accessory Value per Ebike。DTC 使用 Domo DTC 数据；IBD 使用 Domo IBD Better Report 数据源。
配件 YTD Gross Revenue
$2.71M，其中 DTC $1.77M，IBD $947.3K。
Company-wide Revenue Share
Gross share 4.00%，Net share 3.90%；最新月 2026-07 MTD 分别为 5.91% / 5.77%。
Attachment Rate Movement
2026-01 28.52% → 2026-07 MTD 34.22%（+5.70pp）。
Accessory Value per Ebike
口径：paid accessory gross revenue / 所有 ebike units；YTD 为 $55。
YTD Accessory Gross Revenue
$2.71M
YoY +44.92%
YTD Accessory Net Revenue
$2.60M
YoY +44.67%
Gross Rev Share
4.00%
YoY -0.80pp
Net Rev Share
3.90%
YoY -0.80pp
YTD Attachment Rate
33.33%
YoY -9.10pp; 5,414 / 16,244
Accessory Value per Ebike
$55
分母：49,509 ebike units；YoY -11.92%
Deep-dive Tools
从整体配件大盘往下钻：看 DTC 用户买车后的配件生命周期、首购转化和复购机会。
Cohort Lifecycle Tool
按首次 DTC 整车购买月份追踪配件生命周期。Matrix 默认看窗口购买率：First + Repeat / same cohort 全部用户；旁边 tab 分别看首次转化和复购。
Open cohort lifecycle → Bulk Package Tracker跟踪 DTC accessory bulk package order rate，用来监控外部 reference_no 映射和 bundle 订单覆盖。
Open bulk tracker → DTC Accessory Strategy回到配件策略主分析：整体收入、accessory-only、Kit tracking、车型组合机会和推荐动作。
Open strategy tab →Executive Summary by Channel
DTC 和 IBD 用同一套商业指标对齐；IBD不区分gross/net，因此两列相同。
| Channel | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Attachment Change | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total | $2,713,554 | +44.92% | $2,601,510 | +44.67% | 4.00% | -0.80pp | 3.90% | -0.80pp | 16,244 | 5,414 | 33.33% | -9.10pp | +5.70pp | $55 |
| DTC | $1,766,271 | +46.38% | $1,654,227 | +46.08% | 10.46% | +0.25pp | 10.45% | +0.24pp | 7,283 | 3,174 | 43.58% | -7.34pp | -3.32pp | $219 |
| IBD | $947,283 | +42.27% | $947,283 | +42.27% | 1.86% | -0.59pp | 1.86% | -0.59pp | 8,961 | 2,240 | 25.00% | -8.42pp | +8.56pp | $23 |
Monthly Trend
默认看 Total；点击 DTC / IBD 可以拆开看每个月配件收入贡献、attachment rate 和 Accessory Value per Ebike。
| Month | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | $166,035 | +92.64% | $158,161 | +93.76% | 4.31% | -2.47pp | 4.18% | -2.45pp | 1,031 | 294 | 28.52% | -16.97pp | $59 |
| 2026-02 | $156,854 | +39.06% | $149,958 | +39.43% | 2.78% | -2.18pp | 2.69% | -2.13pp | 1,181 | 279 | 23.62% | -19.73pp | $38 |
| 2026-03 | $398,148 | +69.29% | $383,354 | +69.49% | 3.18% | -0.72pp | 3.10% | -0.71pp | 2,494 | 797 | 31.96% | -7.93pp | $44 |
| 2026-04 | $501,553 | +17.60% | $483,304 | +18.08% | 4.04% | -1.07pp | 3.95% | -1.04pp | 2,974 | 1,125 | 37.83% | -9.76pp | $54 |
| 2026-05 | $546,473 | +52.35% | $523,674 | +51.54% | 4.05% | -1.08pp | 3.94% | -1.09pp | 3,218 | 1,162 | 36.11% | -9.13pp | $55 |
| 2026-06 | $620,595 | +64.43% | $593,684 | +62.89% | 4.31% | -0.55pp | 4.20% | -0.57pp | 3,812 | 1,232 | 32.32% | -9.77pp | $59 |
| 2026-07 MTD | $323,895 | +17.48% | $309,375 | +17.40% | 5.91% | +1.53pp | 5.77% | +1.48pp | 1,534 | 525 | 34.22% | -1.95pp | $85 |
| Month | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | $118,500 | +68.59% | $110,626 | +68.31% | 12.13% | +0.34pp | 12.12% | +0.33pp | 415 | 187 | 45.06% | -7.81pp | $254 |
| 2026-02 | $107,587 | +26.26% | $100,692 | +25.92% | 10.06% | -2.71pp | 10.07% | -2.68pp | 431 | 150 | 34.80% | -23.95pp | $208 |
| 2026-03 | $234,783 | +61.04% | $219,988 | +60.84% | 10.68% | +1.77pp | 10.68% | +1.77pp | 944 | 442 | 46.82% | -4.16pp | $229 |
| 2026-04 | $287,718 | +2.39% | $269,470 | +2.14% | 10.11% | -1.15pp | 10.11% | -1.15pp | 1,240 | 593 | 47.82% | -10.90pp | $210 |
| 2026-05 | $366,078 | +69.27% | $343,279 | +68.97% | 10.73% | +0.14pp | 10.73% | +0.13pp | 1,473 | 696 | 47.25% | -5.80pp | $228 |
| 2026-06 | $421,600 | +99.94% | $394,689 | +99.42% | 9.43% | -1.54pp | 9.42% | -1.55pp | 1,975 | 770 | 38.99% | -14.22pp | $194 |
| 2026-07 MTD | $230,004 | +16.63% | $215,484 | +16.46% | 11.99% | +3.98pp | 11.99% | +3.98pp | 805 | 336 | 41.74% | +2.01pp | $258 |
| Month | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | $47,535 | +199.00% | $47,535 | +199.00% | 1.66% | -0.70pp | 1.66% | -0.70pp | 616 | 107 | 17.37% | -15.60pp | $20 |
| 2026-02 | $49,266 | +78.61% | $49,266 | +78.61% | 1.08% | -0.64pp | 1.08% | -0.64pp | 750 | 129 | 17.20% | -11.53pp | $14 |
| 2026-03 | $163,366 | +82.74% | $163,366 | +82.74% | 1.59% | -0.44pp | 1.59% | -0.44pp | 1,550 | 355 | 22.90% | -6.42pp | $20 |
| 2026-04 | $213,834 | +46.97% | $213,834 | +46.97% | 2.24% | -0.24pp | 2.24% | -0.24pp | 1,734 | 532 | 30.68% | -5.23pp | $27 |
| 2026-05 | $180,395 | +26.67% | $180,395 | +26.67% | 1.79% | -1.08pp | 1.79% | -1.08pp | 1,745 | 466 | 26.70% | -11.30pp | $22 |
| 2026-06 | $198,995 | +19.47% | $198,995 | +19.47% | 2.00% | -0.85pp | 2.00% | -0.85pp | 1,837 | 462 | 25.15% | -8.88pp | $24 |
| 2026-07 MTD | $93,891 | +19.62% | $93,891 | +19.62% | 2.63% | +0.58pp | 2.63% | +0.58pp | 729 | 189 | 25.93% | -4.11pp | $32 |
Velotric DTC Accessories
DTC Accessory Strategy
这个看板用最新 Domo DTC 数据看配件大盘：配件收入、三类随车 attach rate、accessory-only 复购/补买、Domo fixed Kit 销售，以及车型维度的商品化机会。
DTC 配件收入继续放大
YTD DTC 配件 net revenue $1.58M，占 DTC online revenue 10.30%；2026-07 MTD revenue share 10.63%。
Accessory-only 是独立增长池
Accessory-only 贡献 64.92% 配件收入，约 $1.03M；订单占比为 72.32%。
固定 Kit 用 Domo 口径追踪
2026-05-20 至 2026-07-13 产生 400 个去重 kit orders，收入 $59,743；Comfort Upgrade Kit 当前最强。
Attach rate 统一为三口径
Overall 69.22%；Fix bundle 9.98%；Flex bundle 30.01%。三者分母均为所有买车订单。
YTD DTC 配件 Revenue
$1.58M
占 DTC total revenue 10.30%
Overall Attach Rate
69.22%
Order: 2,489 / 3,596；Rev share 34.39%；AOV $107.46
Fix Bundle Rate
9.98%
Order: 359 / 3,596；Rev share 10.15%；AOV $219.83
Flex Bundle Rate
30.01%
Order: 1,079 / 3,596；Rev share 28.58%；AOV $206.03
Accessory-only Revenue Share
64.92%
Accessory-only revenue 约 $1.03M；按 order 72.32%
Overall Report｜核心结论
先把 dashboard 的经营含义收拢成一页：哪些增长池已经验证、哪些路径需要产品化、下一步优先做什么。
1. Accessory 已是独立收入池
10.30%
YTD 配件收入 $1.58M；6 月 MTD share 为 10.63%，说明配件不是一次性附加销售。
2. Accessory-only 是最大订单池
72.32%
8,077 个 accessory-only orders，占配件订单多数；需要用 lifecycle / EDM / compatibility 内容单独经营。
3. 买车同单是高价值入口
69.22%
2,489 / 3,596 个整车订单同单包含任意配件；PDP/cart 仍是最高效率入口。
4. Bundle 产品化看 Fix + Flex
9.98% / 30.01%
Fix 看 order tag 含 bundle / kit；Flex 看同单 3+ 配件，代表 30% off 自选 bundle 机会。
5. Kit 证明用户接受打包表达
$59,743
Kit revenue 来自 400 个去重 orders；Comfort Upgrade Kit 当前最强，但目标是扩展车型 + 场景推荐，不只是多卖固定 Kit。
6. Bulk package 是履约承接指标
0.00%
最近完整周 2+ item bulk package rate；当前应作为多件配件订单增长后的尾程履约健康度指标。
Part 1. 月度 KPI Bridge｜Revenue First
这张表只看 DTC accessory revenue 及其占 DTC total revenue 的比例；attach 相关数据统一放到 Part 2 三指标模块。
YTD DTC accessory revenue
$1.58M
配件 net revenue；当前口径和 Domo 主分析 CSV 对齐。
Latest month revenue share
10.63%
2026-07 MTD 配件收入占 DTC online revenue。
| Month | DTC Total Revenue | DTC Accessory Revenue | Accessory Revenue Share |
|---|---|---|---|
| 2026-01 | $912,576 | $110,626 | 12.12% |
| 2026-02 | $1,000,306 | $100,692 | 10.07% |
| 2026-03 | $2,060,153 | $219,988 | 10.68% |
| 2026-04 | $2,665,001 | $269,470 | 10.11% |
| 2026-05 | $3,204,061 | $343,646 | 10.73% |
| 2026-06 | $4,215,630 | $398,657 | 9.46% |
| 2026-07 MTD | $1,316,214 | $139,888 | 10.63% |
| YTD Total | $15,373,941 | $1,582,967 | 10.30% |
Part 1B. Accessory-only 月度拆解
这里专门承接顶部 `Accessory-only Revenue Share` KPI，主看 accessory-only 的月度 revenue、revenue share，以及 3+ 购买深度。
Accessory-only order share
72.32%
8,077 / 11,168 个配件订单不含整车。
Accessory-only revenue share
64.92%
Accessory-only revenue 约 $1.03M。
Accessory-only 3件+
13.10%
1,058 个 accessory-only 订单买了 3 件或更多。
| Month | Accessory-only Revenue | Revenue Share | Accessory-only Orders | Order Share | 3+ Orders | 3+ Share in Accessory-only | 3+ Share in All Accessory Orders |
|---|---|---|---|---|---|---|---|
| 2026-01 | $74,327 | 67.08% | 518 | 73.37% | 64 | 12.36% | 9.07% |
| 2026-02 | $70,902 | 70.54% | 551 | 78.60% | 58 | 10.53% | 8.27% |
| 2026-03 | $143,530 | 65.24% | 1,066 | 70.69% | 148 | 13.88% | 9.81% |
| 2026-04 | $162,629 | 60.35% | 1,356 | 69.57% | 159 | 11.73% | 8.16% |
| 2026-05 | $213,560 | 62.12% | 1,729 | 71.27% | 242 | 14.00% | 9.98% |
| 2026-06 | $265,677 | 66.67% | 2,103 | 73.10% | 304 | 14.46% | 10.57% |
| 2026-07 MTD | $97,040 | 69.37% | 754 | 75.32% | 83 | 11.01% | 8.29% |
| Total | $1,027,665 | 64.92% | 8,077 | 72.32% | 1,058 | 13.10% | 9.47% |
Part 1C. Kit Tracking｜Domo Bundle Line Title
这里改用 Domo DTC `Bundle line title contains kit` 口径，不再依赖 Shopify GraphQL 文件。Kit unit 是 Domo component lines 聚合到 order + kit title 后的 bundle quantity。
Tracking Window
5/20+
追踪窗口：2026-05-20 ~ 2026-07-13。
Unique Kit Orders
400
去重 Domo order；一单多个 kit 不重复计入整体订单数。
Kit Revenue
$59,743
共 526 个 kit units；按 kit type 加总订单 483。
| Bundle line title | Unique Kit Orders | Kit Units | Total Net Sales | Bundle AOV | 策略判断 |
|---|---|---|---|---|---|
| Comfort Upgrade Kit | 213 | 233 | $27,821 | $130.61 | 收入主力 Comfort 需求最强，继续放在 PDP/cart 高曝光位。 |
| Bike Essential Kit | 211 | 230 | $22,144 | $104.95 | 基础刚需 适合作为新车用户的默认通勤/安全配件组合。 |
| Storage Kit | 59 | 63 | $9,778 | $165.73 | 继续验证 Storage 已有稳定样本，继续看车型适配和曝光位置。 |
| Total by Kit Type | 483 | 526 | $59,743 | $149.36 | 按 kit type 加总订单可能高于整体去重订单；整体去重 Shopify order 是 400。 |
Part 2. 三类 Attach Rate｜同一分母
这里统一所有 attach rate 的分母：所有 DTC 买车订单。只保留 Overall / Fix Bundle / Flex Bundle 三个口径，避免 revenue share、attach share 和 promo tag 混用。
Overall Attach Rate
69.22%
2,489 / 3,596 个买车订单；占 paid accessory revenue 34.39%；AOV $107.46。
Fix Bundle Rate
9.98%
359 / 3,596 个买车订单；占 paid accessory revenue 10.15%；AOV $219.83。
Flex Bundle Rate
30.01%
1,079 / 3,596 个买车订单；占 paid accessory revenue 28.58%；AOV $206.03。
| Metric | Orders | Vehicle Orders | Order Rate | Accessory Revenue | Revenue Share | AOV | Definition |
|---|---|---|---|---|---|---|---|
| Overall Attach Rate | 2,489 | 3,596 | 69.22% | $267,464 | 34.39% | $107.46 | 所有买车订单里，只要同单包含任意配件即计入，不要求付费配件。 |
| Fix Bundle Rate | 359 | 3,596 | 9.98% | $78,917 | 10.15% | $219.83 | 所有买车订单里，order tag 包含 bundle / kit 字样即计入。 |
| Flex Bundle Rate | 1,079 | 3,596 | 30.01% | $222,308 | 28.58% | $206.03 | 所有买车订单里，同单包含 3 件或 3 件以上配件即计入，对应 30% off flex bundle 机会。 |
Part 3. 车型优先级与推荐组合
车型维度统一只看 3 个 attach rate：Overall、Fix Bundle、Flex Bundle。这里展示所有整车订单数 ≥10 的车型，避免漏掉 S1 / Summit 1。
Model ebike orders
3,662
纳入车型表的整车订单总量。
Overall Attach Rate
69.47%
2,544 / 3,662 个整车订单同单包含任意配件。
Fix Bundle Rate
10.10%
分母是该车型所有 ebike orders；order tag 包含 bundle / kit 即计入。
Flex Bundle Rate
30.53%
分母是该车型所有 ebike orders；同单 3+ 配件即计入。
| 车型 | 整车订单数 | Overall Attach Rate | Fix Bundle Rate | Flex Bundle Rate | 机会判断 |
|---|---|---|---|---|---|
| Tempo | 571 | 71.10% | 14.19% | 28.90% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| Fold 1 Plus | 528 | 72.16% | 18.37% | 32.95% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| Discover 3 | 477 | 74.21% | 8.18% | 34.38% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Summit 2 | 351 | 70.66% | 6.27% | 24.79% | 优先产品化 随车配件需求强，但 bundle/promo 承接不足，适合优先做车型场景化组合。 |
| Nomad 2X | 350 | 88.00% | 2.29% | 39.43% | 优先产品化 随车配件需求强，但 bundle/promo 承接不足，适合优先做车型场景化组合。 |
| Breeze | 257 | 41.25% | 9.73% | 21.79% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Fold 1 | 215 | 58.14% | 0.93% | 13.02% | 优先产品化 随车配件需求强，但 bundle/promo 承接不足，适合优先做车型场景化组合。 |
| GoMad | 208 | 72.12% | 34.62% | 31.25% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| Nomad 2 | 150 | 88.67% | 0.00% | 35.33% | 优先产品化 随车配件需求强，但 bundle/promo 承接不足，适合优先做车型场景化组合。 |
| Discover M | 150 | 70.00% | 10.67% | 42.67% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| T1 ST Plus | 122 | 83.61% | 1.64% | 58.20% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Summit 1 | 97 | 42.27% | 1.03% | 10.31% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Discover 2 | 78 | 47.44% | 3.85% | 19.23% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Triker | 59 | 49.15% | 0.00% | 28.81% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Unknown | 49 | 38.78% | 4.08% | 22.45% | 先补基础推荐 整体随车购配件偏弱，先补兼容性说明和低门槛 add-ons。 |
30天优先动作
- 先守住购车同单推荐位：随整车购买贡献 35.06% 的配件收入，PDP / cart 推荐仍是最高效率入口。
- 把 accessory-only 单独经营：72.32% 的配件订单不含整车，应该用复购邮件、耗材提醒和组合推荐承接。
- 用 fixed kit 和高频组合验证商品化机会：先盯紧 Comfort Upgrade Kit / Bike Essential Kit 的销量表现，再把高频 2 件 / 3 件+组合做成更清晰的推荐包。
如何读这张看板
先看 DTC 配件收入和 accessory-only 是否稳定，再看 fixed kit 是否证明商品化机会，最后回到车型维度判断哪些组合值得继续商品化。
计算口径｜Metric Definitions
下面保留严谨口径，方便校验数据。
配件统计范围
Revenue 分析：Domo DTC Online Store + paid；Product Category = Accessories / Accessory；剔除 free accessory 和 total sales <= 0。Attach rate 分析：同样限定 DTC paid 买车订单，但配件只判断是否存在，不要求付费。
Accessory Revenue
所有付费配件订单行的 net revenue / revenue 汇总，包含随整车购买和单独购买两类场景。
Accessory-only
订单中没有整车、但有至少 1 个付费配件的订单。整车识别以 Product Category = Ebike 为准。
Three Attach Rates
`Overall Attach Rate` = 买车订单里包含任意配件的订单 / 所有买车订单；`Fix Bundle Rate` = 买车订单里 order tag 包含 bundle / kit 的订单 / 所有买车订单；`Flex Bundle Rate` = 买车订单里同单 3+ 配件的订单 / 所有买车订单。
Revenue Share + AOV
Revenue share = 对应 attach 订单贡献的 paid accessory revenue / 同窗口整体 paid accessory revenue；AOV = 对应 attach 订单 paid accessory revenue / 对应 attach orders。
Fixed Kit Tracking
Domo DTC `Bundle line title` 包含 Comfort Upgrade Kit / Bike Essential Kit / Storage Kit；聚合到 order + kit title 后计算 kit units 和 revenue。
车型 Part 3
`Overall Attach Rate` = 买车订单里同单包含任意配件的订单 / 所有买车订单；`Fix Bundle Rate` = 买车订单里 order tag 包含 bundle / kit 的订单 / 所有买车订单；`Flex Bundle Rate` = 买车订单里同单包含 3+ 配件的订单 / 所有买车订单。
IBD Accessory
IBD Accessory Dealer Dashboard
这个 tab 从 dealer 角度看 IBD 配件业务：每月有多少 13-month active dealers 真正在下配件单、配件收入占 IBD 总收入比例、dealer AOV 分布，以及 YTD top-selling accessories。
YTD IBD Accessory Revenue
$969.9K，占 IBD total revenue 1.86%。
Avg Monthly Ordering Dealers
300 dealers / 1429 13M active dealers，平均覆盖率 21.01%。
Latest Month Dealer Coverage
2026-07 MTD：255 / 1,437 dealers，17.75%（M/M -9.82pp，Y/Y -7.51pp）。
Dealer Accessory AOV
Latest median $184；P25 $82，P75 $323。
YTD IBD Accessory Revenue
$969.9K
占 IBD total revenue 1.86%
Avg Monthly Ordering Dealers
300
分母：平均 1429 个 13M active dealers；覆盖率 21.01%
Latest Dealer Order Rate
17.75%
2026-07 MTD：255 / 1,437 dealers
Latest Dealer AOV Median
$184
Dealer-level accessory AOV；P25 $82 / P75 $323
Monthly Dealer Trend
分母每月滚动更新：过去 13 个月内有任意有效 paid IBD 订单的 dealer。Dealer AOV 分布基于每个 dealer 当月配件销售额 / 配件订单数。
| Month | 13M Active Dealers | Accessory Ordering Dealers | Dealer Order Rate | M/M | Y/Y | Accessory Revenue | Rev Share | Revenue M/M | Revenue Y/Y | Accessory Orders | Accessory AOV / Order | Dealer AOV P25 | Dealer AOV Median | Dealer AOV P75 | Accessory Value / Ebike | Value / Ebike Y/Y |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | 1,398 | 159 | 11.37% | -0.86pp | +0.12pp | $47,535 | 1.64% | -17.24% | +199.00% | 217 | $219 | $67 | $147 | $293 | $20 | -15.38% |
| 2026-02 | 1,409 | 171 | 12.14% | +0.77pp | -2.69pp | $49,266 | 1.07% | +3.64% | +78.61% | 223 | $221 | $59 | $141 | $268 | $14 | -25.49% |
| 2026-03 | 1,418 | 333 | 23.48% | +11.34pp | +0.57pp | $163,448 | 1.58% | +231.76% | +82.83% | 565 | $289 | $86 | $196 | $331 | $20 | -10.08% |
| 2026-04 | 1,435 | 404 | 28.15% | +4.67pp | +1.52pp | $213,834 | 2.23% | +30.83% | +46.97% | 810 | $264 | $93 | $200 | $322 | $27 | -1.81% |
| 2026-05 | 1,445 | 377 | 26.09% | -2.06pp | +0.53pp | $180,494 | 1.78% | -15.59% | +26.74% | 768 | $235 | $90 | $186 | $295 | $22 | -38.29% |
| 2026-06 | 1,458 | 402 | 27.57% | +1.48pp | +1.64pp | $202,504 | 1.96% | +12.19% | +21.58% | 787 | $257 | $85 | $186 | $310 | $24 | -32.25% |
| 2026-07 MTD | 1,437 | 255 | 17.75% | -9.82pp | -7.51pp | $112,829 | 2.70% | -44.28% | -15.68% | 433 | $261 | $82 | $184 | $323 | $33 | +31.27% |
Top Selling Accessories｜YTD
按 2026 YTD IBD accessory revenue 排序，辅助判断 dealer 端主推商品和 MOQ / replenishment 机会。
| Rank | Accessory | SKU | Revenue | Revenue Share | Units | Orders | Ordering Dealers |
|---|---|---|---|---|---|---|---|
| 1 | Velotric Suspension Seatpost 2.0 | AACC0099B | $103,245 | 10.64% | 1,761 | 625 | 311 |
| 2 | Velotric Rack Top Bag | AACC0119A | $90,638 | 9.35% | 1,832 | 590 | 285 |
| 3 | Front Basket | AACC0034B | $88,255 | 9.10% | 1,498 | 694 | 382 |
| 4 | Nomad 2X Battery | ABTR0019A | $51,998 | 5.36% | 185 | 163 | 127 |
| 5 | Velotric Tempo Rear Rack | AACC0135A | $47,883 | 4.94% | 1,201 | 480 | 231 |
| 6 | Multi-fonction phone holder | AACC0037A | $44,894 | 4.63% | 1,971 | 639 | 312 |
| 7 | Velotric Tempo Fender | AACC0136A | $37,428 | 3.86% | 1,063 | 420 | 211 |
| 8 | Rear Basket M | AACC0027B | $37,252 | 3.84% | 688 | 347 | 226 |
| 9 | Velotric Mirror | AACC0019B | $34,683 | 3.58% | 1,554 | 637 | 323 |
| 10 | Velotric Extra Battery Pack | ABTR0010A | $33,780 | 3.48% | 122 | 66 | 58 |
| 11 | Summit 2 Modular Rear Rack | AACC0130A | $29,196 | 3.01% | 727 | 356 | 223 |
| 12 | GoMad Young Passenger Kit | AACC0150A | $28,688 | 2.96% | 292 | 182 | 151 |
| 13 | Velotric Rack Battery Bag | AACC0120A | $22,341 | 2.30% | 390 | 182 | 117 |
| 14 | GoMad Passenger Kit | AACC0146A | $18,608 | 1.92% | 301 | 188 | 157 |
| 15 | Long-Range Spare Battery | ABTR0012A | $17,708 | 1.83% | 66 | 50 | 40 |
| 16 | Discover 3 Battery | ABTR0020A | $17,614 | 1.82% | 70 | 46 | 42 |
| 17 | Breeze Air Suspension Fork | AACC0131A | $14,616 | 1.51% | 179 | 88 | 57 |
| 18 | Rear Rack Pannier Bag | AACC0078A | $13,583 | 1.40% | 364 | 157 | 115 |
| 19 | F1 Battery | ABTR0011B | $12,549 | 1.29% | 66 | 51 | 34 |
| 20 | Velotric ComfortMax Saddle | AACC0126A | $11,991 | 1.24% | 509 | 204 | 143 |
Metric Definitions
保留口径，方便后续对账。
13M Active Dealers
每个月从月初向前 12 个月到该月月末，共 13 个月窗口内，有至少 1 个有效 paid IBD order line 的唯一 dealer。
Accessory Ordering Dealers
该月 Product Category = Accessory / Accessories，且 quantity > 0、Total sales > 0 的配件下单 dealer。
Dealer Order Rate
Accessory Ordering Dealers / 13M Active Dealers，用来衡量 active dealer 中有多少实际参与配件销售。
Dealer Accessory AOV
每个 dealer 当月配件销售额 / 当月配件订单数；P25 / Median / P75 是 dealer 之间的分布，不是 SKU 均价。
2026 Lifecycle penetration
53.46%
去重口径：3,726 个配件购买客户 / 6,970 个 same cohort 整车客户；数据刷新至 2026-07-22。
2026 Day 1-30 window
12.32%
窗口购买率：First 6.30% + Repeat 6.03%，分母仍是 6,970 个 cohort 客户。
2025 Reference
57.40%
2025 生命周期渗透率；用于对比 2026 当前 cohort 的首购/复购质量。