Executive Board
Accessory Revenue & Attachment Overview
这个 board 看 company-wide 配件销售健康度：配件 gross / net revenue、配件收入占全公司销售比例、随车 attachment rate 变化，以及统一的 Accessory Value per Ebike。DTC 使用 Domo DTC 数据；IBD 使用 Domo IBD Better Report 数据源。
配件 YTD Gross Revenue
$2.85M，其中 DTC $1.85M，IBD $1.00M。
Company-wide Revenue Share
Gross share 4.04%，Net share 3.93%；最新月 2026-07 MTD 分别为 5.98% / 5.85%。
Attachment Rate Movement
2026-01 28.52% → 2026-07 MTD 34.20%（+5.68pp）。
Accessory Value per Ebike
口径：paid accessory gross revenue / 所有 ebike units；YTD 为 $55。
YTD Accessory Gross Revenue
$2.85M
YoY +47.41%
YTD Accessory Net Revenue
$2.74M
YoY +47.17%
Gross Rev Share
4.04%
YoY -0.75pp
Net Rev Share
3.93%
YoY -0.76pp
YTD Attachment Rate
33.31%
YoY -8.94pp; 5,639 / 16,931
Accessory Value per Ebike
$55
分母：51,632 ebike units；YoY -11.18%
Deep-dive Tools
从整体配件大盘往下钻：看 DTC 用户买车后的配件生命周期、首购转化和复购机会。
Cohort Lifecycle Tool
按首次 DTC 整车购买月份追踪配件生命周期。Matrix 默认看窗口购买率：First + Repeat / same cohort 全部用户；旁边 tab 分别看首次转化和复购。
Open cohort lifecycle → Bulk Package Tracker跟踪 DTC accessory bulk package order rate，用来监控外部 reference_no 映射和 bundle 订单覆盖。
Open bulk tracker → DTC Accessory Strategy回到配件策略主分析：整体收入、accessory-only、Kit tracking、车型组合机会和推荐动作。
Open strategy tab →Executive Summary by Channel
DTC 和 IBD 用同一套商业指标对齐；IBD不区分gross/net，因此两列相同。
| Channel | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Attachment Change | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total | $2,852,312 | +47.41% | $2,735,014 | +47.17% | 4.04% | -0.75pp | 3.93% | -0.76pp | 16,931 | 5,639 | 33.31% | -8.94pp | +5.68pp | $55 |
| DTC | $1,849,580 | +48.55% | $1,732,282 | +48.24% | 10.52% | +0.22pp | 10.52% | +0.22pp | 7,573 | 3,304 | 43.63% | -7.24pp | -2.38pp | $221 |
| IBD | $1,002,732 | +45.34% | $1,002,732 | +45.34% | 1.89% | -0.55pp | 1.89% | -0.55pp | 9,358 | 2,335 | 24.95% | -8.35pp | +7.61pp | $23 |
Monthly Trend
默认看 Total；点击 DTC / IBD 可以拆开看每个月配件收入贡献、attachment rate 和 Accessory Value per Ebike。
| Month | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | $166,035 | +92.64% | $158,161 | +93.76% | 4.31% | -2.47pp | 4.18% | -2.45pp | 1,031 | 294 | 28.52% | -16.97pp | $59 |
| 2026-02 | $156,719 | +38.94% | $149,830 | +39.31% | 2.78% | -2.18pp | 2.69% | -2.13pp | 1,181 | 279 | 23.62% | -19.73pp | $38 |
| 2026-03 | $398,231 | +69.32% | $383,436 | +69.53% | 3.18% | -0.72pp | 3.09% | -0.72pp | 2,496 | 798 | 31.97% | -7.92pp | $44 |
| 2026-04 | $501,553 | +17.60% | $483,304 | +18.08% | 4.04% | -1.07pp | 3.95% | -1.04pp | 2,976 | 1,125 | 37.80% | -9.79pp | $54 |
| 2026-05 | $547,668 | +52.69% | $524,933 | +51.90% | 4.02% | -1.11pp | 3.91% | -1.12pp | 3,230 | 1,168 | 36.16% | -9.08pp | $54 |
| 2026-06 | $628,473 | +66.52% | $601,672 | +65.08% | 4.19% | -0.67pp | 4.08% | -0.69pp | 3,894 | 1,249 | 32.07% | -10.02pp | $57 |
| 2026-07 MTD | $453,634 | +34.12% | $433,678 | +33.96% | 5.98% | +1.58pp | 5.85% | +1.54pp | 2,123 | 726 | 34.20% | -1.97pp | $86 |
| Month | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | $118,500 | +68.59% | $110,626 | +68.31% | 12.13% | +0.34pp | 12.12% | +0.33pp | 415 | 187 | 45.06% | -7.81pp | $254 |
| 2026-02 | $107,452 | +26.10% | $100,564 | +25.76% | 10.05% | -2.72pp | 10.05% | -2.70pp | 431 | 150 | 34.80% | -23.95pp | $208 |
| 2026-03 | $234,783 | +61.04% | $219,988 | +60.84% | 10.68% | +1.77pp | 10.68% | +1.77pp | 944 | 442 | 46.82% | -4.16pp | $229 |
| 2026-04 | $287,718 | +2.39% | $269,470 | +2.14% | 10.11% | -1.15pp | 10.11% | -1.15pp | 1,240 | 593 | 47.82% | -10.90pp | $210 |
| 2026-05 | $365,395 | +68.95% | $342,660 | +68.67% | 10.74% | +0.15pp | 10.74% | +0.14pp | 1,471 | 695 | 47.25% | -5.80pp | $228 |
| 2026-06 | $419,776 | +99.08% | $392,974 | +98.56% | 9.43% | -1.54pp | 9.42% | -1.55pp | 1,966 | 765 | 38.91% | -14.30pp | $194 |
| 2026-07 MTD | $315,956 | +34.06% | $296,000 | +33.84% | 12.01% | +3.39pp | 12.02% | +3.40pp | 1,106 | 472 | 42.68% | +2.37pp | $258 |
| Month | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | $47,535 | +199.00% | $47,535 | +199.00% | 1.66% | -0.70pp | 1.66% | -0.70pp | 616 | 107 | 17.37% | -15.60pp | $20 |
| 2026-02 | $49,266 | +78.61% | $49,266 | +78.61% | 1.08% | -0.64pp | 1.08% | -0.64pp | 750 | 129 | 17.20% | -11.53pp | $14 |
| 2026-03 | $163,448 | +82.83% | $163,448 | +82.83% | 1.58% | -0.45pp | 1.58% | -0.45pp | 1,552 | 356 | 22.94% | -6.38pp | $20 |
| 2026-04 | $213,834 | +46.97% | $213,834 | +46.97% | 2.23% | -0.25pp | 2.23% | -0.25pp | 1,736 | 532 | 30.65% | -5.26pp | $27 |
| 2026-05 | $182,273 | +27.98% | $182,273 | +27.98% | 1.78% | -1.09pp | 1.78% | -1.09pp | 1,759 | 473 | 26.89% | -11.11pp | $22 |
| 2026-06 | $208,697 | +25.30% | $208,697 | +25.30% | 1.98% | -0.87pp | 1.98% | -0.87pp | 1,928 | 484 | 25.10% | -8.93pp | $24 |
| 2026-07 MTD | $137,678 | +34.24% | $137,678 | +34.24% | 2.78% | +0.71pp | 2.78% | +0.71pp | 1,017 | 254 | 24.98% | -5.18pp | $34 |
Velotric DTC Accessories
DTC Accessory Strategy
这个看板用最新 Domo DTC 数据看配件大盘：配件收入、三类随车 attach rate、accessory-only 复购/补买、Domo fixed Kit 销售，以及车型维度的商品化机会。
DTC 配件收入继续放大
YTD DTC 配件 net revenue $1.73M，占 DTC online revenue 10.52%；2026-07 MTD revenue share 12.02%。
Accessory-only 是独立增长池
Accessory-only 贡献 65.59% 配件收入，约 $1.14M；订单占比为 73.00%。
固定 Kit 用 Domo 口径追踪
2026-05-20 至 2026-07-25 产生 472 个去重 kit orders，收入 $71,902；Comfort Upgrade Kit 当前最强。
Attach rate 统一为三口径
Overall 68.18%；Fix bundle 9.96%；Flex bundle 28.33%。三者分母均为所有买车订单。
YTD DTC 配件 Revenue
$1.73M
占 DTC total revenue 10.52%
Overall Attach Rate
68.18%
Order: 2,520 / 3,696；Rev share 32.79%；AOV $108.94
Fix Bundle Rate
9.96%
Order: 368 / 3,696；Rev share 9.84%；AOV $223.84
Flex Bundle Rate
28.33%
Order: 1,047 / 3,696；Rev share 26.57%；AOV $212.43
Accessory-only Revenue Share
65.59%
Accessory-only revenue 约 $1.14M；按 order 73.00%
Overall Report｜核心结论
先把 dashboard 的经营含义收拢成一页：哪些增长池已经验证、哪些路径需要产品化、下一步优先做什么。
1. Accessory 已是独立收入池
10.52%
YTD 配件收入 $1.73M；6 月 MTD share 为 12.02%，说明配件不是一次性附加销售。
2. Accessory-only 是最大订单池
73.00%
8,934 个 accessory-only orders，占配件订单多数；需要用 lifecycle / EDM / compatibility 内容单独经营。
3. 买车同单是高价值入口
68.18%
2,520 / 3,696 个整车订单同单包含任意配件；PDP/cart 仍是最高效率入口。
4. Bundle 产品化看 Fix + Flex
9.96% / 28.33%
Fix 看 order tag 含 bundle / kit；Flex 看同单 3+ 配件，代表 30% off 自选 bundle 机会。
5. Kit 证明用户接受打包表达
$71,902
Kit revenue 来自 472 个去重 orders；Comfort Upgrade Kit 当前最强，但目标是扩展车型 + 场景推荐，不只是多卖固定 Kit。
6. Bulk package 是履约承接指标
0.00%
最近完整周 2+ item bulk package rate；当前应作为多件配件订单增长后的尾程履约健康度指标。
Part 1. 月度 KPI Bridge｜Revenue First
这张表只看 DTC accessory revenue 及其占 DTC total revenue 的比例；attach 相关数据统一放到 Part 2 三指标模块。
YTD DTC accessory revenue
$1.73M
配件 net revenue；当前口径和 Domo 主分析 CSV 对齐。
Latest month revenue share
12.02%
2026-07 MTD 配件收入占 DTC online revenue。
| Month | DTC Total Revenue | DTC Accessory Revenue | Accessory Revenue Share |
|---|---|---|---|
| 2026-01 | $912,576 | $110,626 | 12.12% |
| 2026-02 | $1,000,178 | $100,564 | 10.05% |
| 2026-03 | $2,060,153 | $219,988 | 10.68% |
| 2026-04 | $2,665,001 | $269,470 | 10.11% |
| 2026-05 | $3,190,820 | $342,660 | 10.74% |
| 2026-06 | $4,170,829 | $392,974 | 9.42% |
| 2026-07 MTD | $2,463,363 | $296,000 | 12.02% |
| YTD Total | $16,462,921 | $1,732,282 | 10.52% |
Part 1B. Accessory-only 月度拆解
这里专门承接顶部 `Accessory-only Revenue Share` KPI，主看 accessory-only 的月度 revenue、revenue share，以及 3+ 购买深度。
Accessory-only order share
73.00%
8,934 / 12,239 个配件订单不含整车。
Accessory-only revenue share
65.59%
Accessory-only revenue 约 $1.14M。
Accessory-only 3件+
12.86%
1,149 个 accessory-only 订单买了 3 件或更多。
| Month | Accessory-only Revenue | Revenue Share | Accessory-only Orders | Order Share | 3+ Orders | 3+ Share in Accessory-only | 3+ Share in All Accessory Orders |
|---|---|---|---|---|---|---|---|
| 2026-01 | $74,327 | 67.08% | 518 | 73.37% | 64 | 12.36% | 9.07% |
| 2026-02 | $70,774 | 70.50% | 550 | 78.57% | 58 | 10.55% | 8.29% |
| 2026-03 | $143,530 | 65.24% | 1,066 | 70.69% | 148 | 13.88% | 9.81% |
| 2026-04 | $162,629 | 60.35% | 1,356 | 69.57% | 159 | 11.73% | 8.16% |
| 2026-05 | $213,520 | 62.29% | 1,728 | 71.32% | 242 | 14.00% | 9.99% |
| 2026-06 | $261,597 | 66.59% | 2,080 | 73.11% | 298 | 14.33% | 10.47% |
| 2026-07 MTD | $209,903 | 70.91% | 1,636 | 77.61% | 180 | 11.00% | 8.54% |
| Total | $1,136,280 | 65.59% | 8,934 | 73.00% | 1,149 | 12.86% | 9.39% |
Part 1C. Kit Tracking｜Domo Bundle Line Title
这里改用 Domo DTC `Bundle line title contains kit` 口径，不再依赖 Shopify GraphQL 文件。Kit unit 是 Domo component lines 聚合到 order + kit title 后的 bundle quantity。
Tracking Window
5/20+
追踪窗口：2026-05-20 ~ 2026-07-25。
Unique Kit Orders
472
去重 Domo order；一单多个 kit 不重复计入整体订单数。
Kit Revenue
$71,902
共 614 个 kit units；按 kit type 加总订单 567。
| Bundle line title | Unique Kit Orders | Kit Units | Total Net Sales | Bundle AOV | 策略判断 |
|---|---|---|---|---|---|
| Comfort Upgrade Kit | 264 | 286 | $34,102 | $129.17 | 收入主力 Comfort 需求最强，继续放在 PDP/cart 高曝光位。 |
| Bike Essential Kit | 217 | 238 | $23,741 | $109.40 | 基础刚需 适合作为新车用户的默认通勤/安全配件组合。 |
| Storage Kit | 86 | 90 | $14,060 | $163.49 | 继续验证 Storage 已有稳定样本，继续看车型适配和曝光位置。 |
| Total by Kit Type | 567 | 614 | $71,902 | $152.34 | 按 kit type 加总订单可能高于整体去重订单；整体去重 Shopify order 是 472。 |
Part 2. 三类 Attach Rate｜同一分母
这里统一所有 attach rate 的分母：所有 DTC 买车订单。只保留 Overall / Fix Bundle / Flex Bundle 三个口径，避免 revenue share、attach share 和 promo tag 混用。
Overall Attach Rate
68.18%
2,520 / 3,696 个买车订单；占 paid accessory revenue 32.79%；AOV $108.94。
Fix Bundle Rate
9.96%
368 / 3,696 个买车订单；占 paid accessory revenue 9.84%；AOV $223.84。
Flex Bundle Rate
28.33%
1,047 / 3,696 个买车订单；占 paid accessory revenue 26.57%；AOV $212.43。
| Metric | Orders | Vehicle Orders | Order Rate | Accessory Revenue | Revenue Share | AOV | Definition |
|---|---|---|---|---|---|---|---|
| Overall Attach Rate | 2,520 | 3,696 | 68.18% | $274,535 | 32.79% | $108.94 | 所有买车订单里，只要同单包含任意配件即计入，不要求付费配件。 |
| Fix Bundle Rate | 368 | 3,696 | 9.96% | $82,372 | 9.84% | $223.84 | 所有买车订单里，order tag 包含 bundle / kit 字样即计入。 |
| Flex Bundle Rate | 1,047 | 3,696 | 28.33% | $222,411 | 26.57% | $212.43 | 所有买车订单里，同单包含 3 件或 3 件以上配件即计入，对应 30% off flex bundle 机会。 |
Part 3. 车型优先级与推荐组合
车型维度统一只看 3 个 attach rate：Overall、Fix Bundle、Flex Bundle。这里展示所有整车订单数 ≥10 的车型，避免漏掉 S1 / Summit 1。
Model ebike orders
3,766
纳入车型表的整车订单总量。
Overall Attach Rate
68.43%
2,577 / 3,766 个整车订单同单包含任意配件。
Fix Bundle Rate
10.14%
分母是该车型所有 ebike orders；order tag 包含 bundle / kit 即计入。
Flex Bundle Rate
28.94%
分母是该车型所有 ebike orders；同单 3+ 配件即计入。
| 车型 | 整车订单数 | Overall Attach Rate | Fix Bundle Rate | Flex Bundle Rate | 机会判断 |
|---|---|---|---|---|---|
| Tempo | 603 | 67.66% | 12.60% | 26.37% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| Fold 1 Plus | 574 | 72.47% | 19.34% | 31.71% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| Discover 3 | 476 | 73.95% | 7.14% | 32.98% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Summit 2 | 366 | 70.22% | 5.46% | 24.59% | 优先产品化 随车配件需求强，但 bundle/promo 承接不足，适合优先做车型场景化组合。 |
| Nomad 2X | 360 | 84.17% | 2.50% | 34.44% | 优先产品化 随车配件需求强，但 bundle/promo 承接不足，适合优先做车型场景化组合。 |
| Breeze | 278 | 44.24% | 13.67% | 21.94% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| GoMad | 208 | 71.15% | 33.17% | 28.37% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| Fold 1 | 200 | 61.00% | 1.00% | 13.50% | 优先产品化 随车配件需求强，但 bundle/promo 承接不足，适合优先做车型场景化组合。 |
| Nomad 2 | 148 | 81.76% | 0.00% | 33.11% | 优先产品化 随车配件需求强，但 bundle/promo 承接不足，适合优先做车型场景化组合。 |
| Discover M | 147 | 67.35% | 10.20% | 39.46% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| Discover 2 | 113 | 45.13% | 2.65% | 18.58% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| T1 ST Plus | 111 | 83.78% | 0.90% | 61.26% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Summit 1 | 92 | 45.65% | 1.09% | 10.87% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Triker | 54 | 48.15% | 0.00% | 29.63% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Unknown | 36 | 44.44% | 8.33% | 25.00% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
30天优先动作
- 先守住购车同单推荐位：随整车购买贡献 34.39% 的配件收入，PDP / cart 推荐仍是最高效率入口。
- 把 accessory-only 单独经营：73.00% 的配件订单不含整车，应该用复购邮件、耗材提醒和组合推荐承接。
- 用 fixed kit 和高频组合验证商品化机会：先盯紧 Comfort Upgrade Kit / Bike Essential Kit 的销量表现，再把高频 2 件 / 3 件+组合做成更清晰的推荐包。
如何读这张看板
先看 DTC 配件收入和 accessory-only 是否稳定，再看 fixed kit 是否证明商品化机会，最后回到车型维度判断哪些组合值得继续商品化。
计算口径｜Metric Definitions
下面保留严谨口径，方便校验数据。
配件统计范围
Revenue 分析：Domo DTC Online Store + paid；Product Category = Accessories / Accessory；剔除 free accessory 和 total sales <= 0。Attach rate 分析：同样限定 DTC paid 买车订单，但配件只判断是否存在，不要求付费。
Accessory Revenue
所有付费配件订单行的 net revenue / revenue 汇总，包含随整车购买和单独购买两类场景。
Accessory-only
订单中没有整车、但有至少 1 个付费配件的订单。整车识别以 Product Category = Ebike 为准。
Three Attach Rates
`Overall Attach Rate` = 买车订单里包含任意配件的订单 / 所有买车订单；`Fix Bundle Rate` = 买车订单里 order tag 包含 bundle / kit 的订单 / 所有买车订单；`Flex Bundle Rate` = 买车订单里同单 3+ 配件的订单 / 所有买车订单。
Revenue Share + AOV
Revenue share = 对应 attach 订单贡献的 paid accessory revenue / 同窗口整体 paid accessory revenue；AOV = 对应 attach 订单 paid accessory revenue / 对应 attach orders。
Fixed Kit Tracking
Domo DTC `Bundle line title` 包含 Comfort Upgrade Kit / Bike Essential Kit / Storage Kit；聚合到 order + kit title 后计算 kit units 和 revenue。
车型 Part 3
`Overall Attach Rate` = 买车订单里同单包含任意配件的订单 / 所有买车订单；`Fix Bundle Rate` = 买车订单里 order tag 包含 bundle / kit 的订单 / 所有买车订单；`Flex Bundle Rate` = 买车订单里同单包含 3+ 配件的订单 / 所有买车订单。
IBD Accessory
IBD Accessory Dealer Dashboard
这个 tab 从 dealer 角度看 IBD 配件业务：每月有多少 13-month active dealers 真正在下配件单、配件收入占 IBD 总收入比例、dealer AOV 分布，以及 YTD top-selling accessories。
YTD IBD Accessory Revenue
$1.00M，占 IBD total revenue 1.88%。
Avg Monthly Ordering Dealers
306 dealers / 1429 13M active dealers，平均覆盖率 21.42%。
Latest Month Dealer Coverage
2026-07 MTD：292 / 1,442 dealers，20.25%（M/M -7.53pp，Y/Y -5.01pp）。
Dealer Accessory AOV
Latest median $180；P25 $82，P75 $330。
YTD IBD Accessory Revenue
$1.00M
占 IBD total revenue 1.88%
Avg Monthly Ordering Dealers
306
分母：平均 1429 个 13M active dealers；覆盖率 21.42%
Latest Dealer Order Rate
20.25%
2026-07 MTD：292 / 1,442 dealers
Latest Dealer AOV Median
$180
Dealer-level accessory AOV；P25 $82 / P75 $330
Monthly Dealer Trend
分母每月滚动更新：过去 13 个月内有任意有效 paid IBD 订单的 dealer。Dealer AOV 分布基于每个 dealer 当月配件销售额 / 配件订单数。
| Month | 13M Active Dealers | Accessory Ordering Dealers | Dealer Order Rate | M/M | Y/Y | Accessory Revenue | Rev Share | Revenue M/M | Revenue Y/Y | Accessory Orders | Accessory AOV / Order | Dealer AOV P25 | Dealer AOV Median | Dealer AOV P75 | Accessory Value / Ebike | Value / Ebike Y/Y |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | 1,398 | 159 | 11.37% | -0.86pp | +0.12pp | $47,535 | 1.64% | -17.24% | +199.00% | 217 | $219 | $67 | $147 | $293 | $20 | -15.38% |
| 2026-02 | 1,409 | 171 | 12.14% | +0.77pp | -2.69pp | $49,266 | 1.07% | +3.64% | +78.61% | 223 | $221 | $59 | $141 | $268 | $14 | -25.49% |
| 2026-03 | 1,418 | 333 | 23.48% | +11.34pp | +0.57pp | $163,448 | 1.58% | +231.76% | +82.83% | 565 | $289 | $86 | $196 | $331 | $20 | -10.08% |
| 2026-04 | 1,435 | 404 | 28.15% | +4.67pp | +1.52pp | $213,834 | 2.22% | +30.83% | +46.97% | 810 | $264 | $93 | $200 | $322 | $27 | -1.91% |
| 2026-05 | 1,445 | 379 | 26.23% | -1.92pp | +0.67pp | $182,273 | 1.78% | -14.76% | +27.98% | 779 | $234 | $90 | $185 | $294 | $22 | -38.46% |
| 2026-06 | 1,458 | 405 | 27.78% | +1.55pp | +1.85pp | $208,697 | 1.95% | +14.50% | +25.30% | 805 | $259 | $86 | $187 | $311 | $24 | -32.39% |
| 2026-07 MTD | 1,442 | 292 | 20.25% | -7.53pp | -5.01pp | $137,678 | 2.75% | -34.03% | +2.89% | 514 | $268 | $82 | $180 | $330 | $34 | +33.60% |
Top Selling Accessories｜YTD
按 2026 YTD IBD accessory revenue 排序，辅助判断 dealer 端主推商品和 MOQ / replenishment 机会。
| Rank | Accessory | SKU | Revenue | Revenue Share | Units | Orders | Ordering Dealers |
|---|---|---|---|---|---|---|---|
| 1 | Velotric Suspension Seatpost 2.0 | AACC0099B | $105,427 | 10.51% | 1,797 | 642 | 315 |
| 2 | Velotric Rack Top Bag | AACC0119A | $91,460 | 9.12% | 1,849 | 601 | 289 |
| 3 | Front Basket | AACC0034B | $90,034 | 8.98% | 1,527 | 705 | 387 |
| 4 | Nomad 2X Battery | ABTR0019A | $54,296 | 5.41% | 193 | 168 | 130 |
| 5 | Velotric Tempo Rear Rack | AACC0135A | $48,797 | 4.87% | 1,224 | 491 | 236 |
| 6 | Multi-fonction phone holder | AACC0037A | $45,474 | 4.54% | 1,997 | 649 | 313 |
| 7 | Rear Basket M | AACC0027B | $38,515 | 3.84% | 711 | 357 | 232 |
| 8 | Velotric Tempo Fender | AACC0136A | $38,412 | 3.83% | 1,090 | 433 | 219 |
| 9 | Velotric Extra Battery Pack | ABTR0010A | $35,880 | 3.58% | 129 | 68 | 60 |
| 10 | Velotric Mirror | AACC0019B | $35,265 | 3.52% | 1,580 | 649 | 326 |
| 11 | Summit 2 Modular Rear Rack | AACC0130A | $29,973 | 2.99% | 746 | 369 | 227 |
| 12 | GoMad Young Passenger Kit | AACC0150A | $28,875 | 2.88% | 294 | 184 | 152 |
| 13 | Velotric Rack Battery Bag | AACC0120A | $22,399 | 2.23% | 391 | 183 | 118 |
| 14 | Long-Range Spare Battery | ABTR0012A | $19,294 | 1.92% | 72 | 56 | 41 |
| 15 | GoMad Passenger Kit | AACC0146A | $18,869 | 1.88% | 305 | 192 | 158 |
| 16 | Discover 3 Battery | ABTR0020A | $18,125 | 1.81% | 72 | 47 | 42 |
| 17 | Breeze Air Suspension Fork | AACC0131A | $17,048 | 1.70% | 208 | 93 | 58 |
| 18 | Rear Rack Pannier Bag | AACC0078A | $13,698 | 1.37% | 367 | 159 | 117 |
| 19 | Velotric Front Rack | AACC0132A | $12,846 | 1.28% | 321 | 159 | 115 |
| 20 | F1 Battery | ABTR0011B | $12,549 | 1.25% | 66 | 51 | 34 |
Metric Definitions
保留口径，方便后续对账。
13M Active Dealers
每个月从月初向前 12 个月到该月月末，共 13 个月窗口内，有至少 1 个有效 paid IBD order line 的唯一 dealer。
Accessory Ordering Dealers
该月 Product Category = Accessory / Accessories，且 quantity > 0、Total sales > 0 的配件下单 dealer。
Dealer Order Rate
Accessory Ordering Dealers / 13M Active Dealers，用来衡量 active dealer 中有多少实际参与配件销售。
Dealer Accessory AOV
每个 dealer 当月配件销售额 / 当月配件订单数；P25 / Median / P75 是 dealer 之间的分布，不是 SKU 均价。
2026 Lifecycle penetration
53.48%
去重口径：3,811 个配件购买客户 / 7,126 个 same cohort 整车客户；数据刷新至 2026-07-25。
2026 Day 1-30 window
12.17%
窗口购买率：First 6.24% + Repeat 5.92%，分母仍是 7,126 个 cohort 客户。
2025 Reference
57.45%
2025 生命周期渗透率；用于对比 2026 当前 cohort 的首购/复购质量。