Executive Board
Accessory Revenue & Attachment Overview
这个 board 看 company-wide 配件销售健康度：配件 gross / net revenue、配件收入占全公司销售比例、随车 attachment rate 变化，以及统一的 Accessory Value per Ebike。DTC 使用 Domo DTC 数据；IBD 使用 Domo IBD Better Report 数据源。
配件 YTD Gross Revenue
$2.96M，其中 DTC $1.91M，IBD $1.05M。
Company-wide Revenue Share
Gross share 4.05%，Net share 3.94%；最新月 2026-08 MTD 分别为 9.45% / 9.33%。
Attachment Rate Movement
2026-01 28.52% → 2026-08 MTD 38.46%（+9.94pp）。
Accessory Value per Ebike
口径：paid accessory gross revenue / 所有 ebike units；YTD 为 $55。
YTD Accessory Gross Revenue
$2.96M
YoY +45.60%
YTD Accessory Net Revenue
$2.84M
YoY +45.39%
Gross Rev Share
4.05%
YoY -0.74pp
Net Rev Share
3.94%
YoY -0.74pp
YTD Attachment Rate
33.35%
YoY -8.88pp; 5,861 / 17,576
Accessory Value per Ebike
$55
分母：53,488 ebike units；YoY -11.05%
Deep-dive Tools
从整体配件大盘往下钻：看 DTC 用户买车后的配件生命周期、首购转化和复购机会。
Cohort Lifecycle Tool
按首次 DTC 整车购买月份追踪配件生命周期。Matrix 默认看窗口购买率：First + Repeat / same cohort 全部用户；旁边 tab 分别看首次转化和复购。
Open cohort lifecycle → Bulk Package Tracker跟踪 DTC accessory bulk package order rate，用来监控外部 reference_no 映射和 bundle 订单覆盖。
Open bulk tracker → DTC Accessory Strategy回到配件策略主分析：整体收入、accessory-only、Kit tracking、车型组合机会和推荐动作。
Open strategy tab →Executive Summary by Channel
DTC 和 IBD 用同一套商业指标对齐；IBD不区分gross/net，因此两列相同。
| Channel | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Attachment Change | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total | $2,960,852 | +45.60% | $2,839,503 | +45.39% | 4.05% | -0.74pp | 3.94% | -0.74pp | 17,576 | 5,861 | 33.35% | -8.88pp | +9.94pp | $55 |
| DTC | $1,913,627 | +46.47% | $1,792,278 | +46.17% | 10.53% | +0.16pp | 10.53% | +0.16pp | 7,834 | 3,417 | 43.62% | -7.41pp | -2.64pp | $221 |
| IBD | $1,047,225 | +44.06% | $1,047,225 | +44.06% | 1.90% | -0.53pp | 1.90% | -0.53pp | 9,742 | 2,444 | 25.09% | -8.19pp | -0.70pp | $23 |
Monthly Trend
默认看 Total；点击 DTC / IBD 可以拆开看每个月配件收入贡献、attachment rate 和 Accessory Value per Ebike。
| Month | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | $166,035 | +92.64% | $158,161 | +93.76% | 4.31% | -2.47pp | 4.18% | -2.45pp | 1,031 | 294 | 28.52% | -16.97pp | $59 |
| 2026-02 | $156,719 | +38.94% | $149,830 | +39.31% | 2.78% | -2.18pp | 2.69% | -2.13pp | 1,182 | 279 | 23.60% | -19.75pp | $38 |
| 2026-03 | $398,231 | +69.32% | $383,436 | +69.53% | 3.18% | -0.72pp | 3.10% | -0.71pp | 2,495 | 798 | 31.98% | -7.91pp | $44 |
| 2026-04 | $501,115 | +17.50% | $482,900 | +17.98% | 4.04% | -1.07pp | 3.95% | -1.04pp | 2,975 | 1,123 | 37.75% | -9.84pp | $54 |
| 2026-05 | $547,482 | +52.63% | $524,758 | +51.85% | 4.01% | -1.12pp | 3.90% | -1.13pp | 3,237 | 1,168 | 36.08% | -9.16pp | $54 |
| 2026-06 | $631,398 | +67.29% | $604,699 | +65.91% | 4.13% | -0.73pp | 4.03% | -0.74pp | 3,913 | 1,250 | 31.94% | -10.15pp | $56 |
| 2026-07 | $541,263 | +29.25% | $518,282 | +29.22% | 5.64% | +1.22pp | 5.52% | +1.20pp | 2,665 | 919 | 34.48% | -2.46pp | $80 |
| 2026-08 MTD | $18,609 | +3.69% | $17,437 | +0.88% | 9.45% | +3.99pp | 9.33% | +3.98pp | 78 | 30 | 38.46% | -3.12pp | $182 |
| Month | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | $118,500 | +68.59% | $110,626 | +68.31% | 12.13% | +0.34pp | 12.12% | +0.33pp | 415 | 187 | 45.06% | -7.81pp | $254 |
| 2026-02 | $107,452 | +26.10% | $100,564 | +25.76% | 10.05% | -2.72pp | 10.05% | -2.70pp | 431 | 150 | 34.80% | -23.95pp | $208 |
| 2026-03 | $234,783 | +61.04% | $219,988 | +60.84% | 10.69% | +1.78pp | 10.69% | +1.78pp | 943 | 442 | 46.87% | -4.11pp | $229 |
| 2026-04 | $287,281 | +2.24% | $269,066 | +1.99% | 10.12% | -1.14pp | 10.12% | -1.14pp | 1,238 | 591 | 47.74% | -10.98pp | $211 |
| 2026-05 | $365,209 | +68.87% | $342,485 | +68.58% | 10.73% | +0.14pp | 10.73% | +0.13pp | 1,471 | 695 | 47.25% | -5.80pp | $228 |
| 2026-06 | $418,184 | +98.32% | $391,485 | +97.80% | 9.48% | -1.49pp | 9.47% | -1.50pp | 1,949 | 756 | 38.79% | -14.42pp | $195 |
| 2026-07 | $364,385 | +27.87% | $341,404 | +27.74% | 11.71% | +2.60pp | 11.72% | +2.61pp | 1,321 | 568 | 43.00% | +1.21pp | $250 |
| 2026-08 MTD | $17,833 | +46.67% | $16,661 | +44.93% | 11.31% | +0.03pp | 11.29% | +0.02pp | 66 | 28 | 42.42% | -9.58pp | $255 |
| Month | Gross Revenue | Gross YoY | Net Revenue | Net YoY | Gross Rev Share | Gross Share YoY | Net Rev Share | Net Share YoY | Ebike Orders | Attach Orders | Attachment Rate | Attachment YoY | Accessory Value per Ebike |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | $47,535 | +199.00% | $47,535 | +199.00% | 1.66% | -0.70pp | 1.66% | -0.70pp | 616 | 107 | 17.37% | -15.60pp | $20 |
| 2026-02 | $49,266 | +78.61% | $49,266 | +78.61% | 1.08% | -0.64pp | 1.08% | -0.64pp | 751 | 129 | 17.18% | -11.55pp | $14 |
| 2026-03 | $163,448 | +82.83% | $163,448 | +82.83% | 1.58% | -0.45pp | 1.58% | -0.45pp | 1,552 | 356 | 22.94% | -6.38pp | $20 |
| 2026-04 | $213,834 | +46.97% | $213,834 | +46.97% | 2.23% | -0.25pp | 2.23% | -0.25pp | 1,737 | 532 | 30.63% | -5.28pp | $27 |
| 2026-05 | $182,273 | +27.98% | $182,273 | +27.98% | 1.78% | -1.09pp | 1.78% | -1.09pp | 1,766 | 473 | 26.78% | -11.22pp | $22 |
| 2026-06 | $213,214 | +28.01% | $213,214 | +28.01% | 1.96% | -0.89pp | 1.96% | -0.89pp | 1,964 | 494 | 25.15% | -8.88pp | $23 |
| 2026-07 | $176,878 | +32.19% | $176,878 | +32.19% | 2.73% | +0.63pp | 2.73% | +0.63pp | 1,344 | 351 | 26.12% | -4.63pp | $33 |
| 2026-08 MTD | $776 | -86.59% | $776 | -86.59% | 1.98% | -0.64pp | 1.98% | -0.64pp | 12 | 2 | 16.67% | -14.70pp | $24 |
Velotric DTC Accessories
DTC Accessory Strategy
这个看板用最新 Domo DTC 数据看配件大盘：配件收入、三类随车 attach rate、accessory-only 复购/补买、Domo fixed Kit 销售，以及车型维度的商品化机会。
DTC 配件收入继续放大
YTD DTC 配件 net revenue $1.94M，占 DTC online revenue 10.65%；2026-08 MTD revenue share 11.91%。
Accessory-only 是独立增长池
Accessory-only 贡献 65.86% 配件收入，约 $1.28M；订单占比为 73.65%。
固定 Kit 用 Domo 口径追踪
2026-05-20 至 2026-08-18 产生 517 个去重 kit orders，收入 $79,036；Comfort Upgrade Kit 当前最强。
2026-07 order attach rate 三口径
Overall 42.57%；Fix bundle 10.66%；Total bundle 4.12%。三者分母均为 Domo `If Ebike Order = Yes` 的 order placed。
YTD DTC 配件 Revenue
$1.94M
占 DTC total revenue 10.65%
2026-07 Overall Attach Rate
42.57%
Order: 547 / 1,285；Rev share 29.62%；AOV $180.41
2026-07 Fix Bundle Adoption Rate
10.66%
Order placed: 137 / 1,285；Rev share 8.06%；AOV $196.02
2026-07 Total Bundle Attach Rate
4.12%
Order placed: 53 / 1,285；Rev share 2.66%；AOV $167.17
Accessory-only Revenue Share
65.86%
Accessory-only revenue 约 $1.28M；按 order 73.65%
Overall Report｜核心结论
先把 dashboard 的经营含义收拢成一页：哪些增长池已经验证、哪些路径需要产品化、下一步优先做什么。
1. Accessory 已是独立收入池
10.65%
YTD 配件收入 $1.94M；2026-08 MTD share 为 11.91%，说明配件不是一次性附加销售。
2. Accessory-only 是最大订单池
73.65%
10,230 个 accessory-only orders，占配件订单多数；需要用 lifecycle / EDM / compatibility 内容单独经营。
3. 买车同单是高价值入口
42.57%
2026-07：547 / 1,285 个整车订单同单包含任意配件；PDP/cart 仍是最高效率入口。
4. Bundle 产品化看 Fix + Total
10.66% / 4.12%
Fix 看 Domo If Bundle Order；Total Bundle 看 Domo If Bundle or 30% off Order。
5. Kit 证明用户接受打包表达
$79,036
Kit revenue 来自 517 个去重 orders；Comfort Upgrade Kit 当前最强，但目标是扩展车型 + 场景推荐，不只是多卖固定 Kit。
6. Bulk package 是履约承接指标
1.21%
最近完整周 2+ item bulk package rate；当前应作为多件配件订单增长后的尾程履约健康度指标。
Part 1. 月度 KPI Bridge｜Revenue First
这张表只看 DTC accessory revenue 及其占 DTC total revenue 的比例；attach 相关数据统一放到 Part 2 三指标模块。
YTD DTC accessory revenue
$1.94M
配件 net revenue；当前口径和 Domo 主分析 CSV 对齐。
Latest month revenue share
11.91%
2026-08 MTD 配件收入占 DTC online revenue。
| Month | DTC Total Revenue | DTC Accessory Revenue | Accessory Revenue Share |
|---|---|---|---|
| 2026-01 | $912,576 | $110,626 | 12.12% |
| 2026-02 | $1,000,178 | $100,564 | 10.05% |
| 2026-03 | $2,056,604 | $219,926 | 10.69% |
| 2026-04 | $2,655,393 | $268,937 | 10.13% |
| 2026-05 | $3,182,620 | $341,885 | 10.74% |
| 2026-06 | $4,111,066 | $390,660 | 9.50% |
| 2026-07 | $2,841,743 | $333,201 | 11.73% |
| 2026-08 MTD | $1,481,517 | $176,441 | 11.91% |
| YTD Total | $18,241,697 | $1,942,240 | 10.65% |
Part 1B. Accessory-only 月度拆解
这里专门承接顶部 `Accessory-only Revenue Share` KPI，主看 accessory-only 的月度 revenue、revenue share，以及 3+ 购买深度。
Accessory-only order share
73.65%
10,230 / 13,890 个配件订单不含整车。
Accessory-only revenue share
65.86%
Accessory-only revenue 约 $1.28M。
Accessory-only 3件+
12.71%
1,300 个 accessory-only 订单买了 3 件或更多。
| Month | Accessory-only Revenue | Revenue Share | Accessory-only Orders | Order Share | 3+ Orders | 3+ Share in Accessory-only | 3+ Share in All Accessory Orders |
|---|---|---|---|---|---|---|---|
| 2026-01 | $74,327 | 67.08% | 518 | 73.37% | 64 | 12.36% | 9.07% |
| 2026-02 | $70,774 | 70.50% | 550 | 78.57% | 58 | 10.55% | 8.29% |
| 2026-03 | $143,530 | 65.26% | 1,066 | 70.74% | 148 | 13.88% | 9.82% |
| 2026-04 | $162,629 | 60.47% | 1,356 | 69.68% | 159 | 11.73% | 8.17% |
| 2026-05 | $213,345 | 62.38% | 1,725 | 71.37% | 242 | 14.03% | 10.01% |
| 2026-06 | $261,100 | 66.86% | 2,074 | 73.39% | 296 | 14.27% | 10.47% |
| 2026-07 | $234,515 | 70.38% | 1,903 | 77.67% | 203 | 10.67% | 8.29% |
| 2026-08 MTD | $118,935 | 67.41% | 1,038 | 77.58% | 130 | 12.52% | 9.72% |
| Total | $1,279,156 | 65.86% | 10,230 | 73.65% | 1,300 | 12.71% | 9.36% |
Part 1C. Kit Tracking｜Domo Bundle Line Title
这里改用 Domo DTC `Bundle line title contains kit` 口径，不再依赖 Shopify GraphQL 文件。Kit unit 是 Domo component lines 聚合到 order + kit title 后的 bundle quantity。
Tracking Window
5/20+
追踪窗口：2026-05-20 ~ 2026-08-18。
Unique Kit Orders
517
去重 Domo order；一单多个 kit 不重复计入整体订单数。
Kit Revenue
$79,036
共 669 个 kit units；按 kit type 加总订单 615。
| Bundle line title | Unique Kit Orders | Kit Units | Total Net Sales | Bundle AOV | 策略判断 |
|---|---|---|---|---|---|
| Comfort Upgrade Kit | 306 | 334 | $39,904 | $130.41 | 收入主力 Comfort 需求最强，继续放在 PDP/cart 高曝光位。 |
| Bike Essential Kit | 217 | 239 | $24,141 | $111.25 | 基础刚需 适合作为新车用户的默认通勤/安全配件组合。 |
| Storage Kit | 92 | 96 | $14,991 | $162.95 | 继续验证 Storage 已有稳定样本，继续看车型适配和曝光位置。 |
| Total by Kit Type | 615 | 669 | $79,036 | $152.87 | 按 kit type 加总订单可能高于整体去重订单；整体去重 Shopify order 是 517。 |
Part 2. DTC Order Attach Rate｜Domo Flag Logic
这里统一所有 order attach rate 的分母：Domo `If Ebike Order = Yes` 的 order placed。Fix Bundle = `If Bundle Order = Yes`；Total Bundle = `If Bundle or 30% off Order = Yes`。
Overall Attach Rate
42.57%
2026-07：547 / 1,285 个买车订单；占 paid accessory revenue 29.62%；AOV $180.41。
Fix Bundle Adoption Rate
10.66%
2026-07：137 / 1,285 个买车订单；占 paid accessory revenue 8.06%；AOV $196.02。
Total Bundle Attach Rate
4.12%
2026-07：53 / 1,285 个买车订单；占 paid accessory revenue 2.66%；AOV $167.17。
| Metric | Orders | Vehicle Orders | Order Rate | Accessory Revenue | Revenue Share | AOV | Definition |
|---|---|---|---|---|---|---|---|
| Overall Attach Rate | 547 | 1,285 | 42.57% | $98,686 | 29.62% | $180.41 | 所有买车订单里，只要同单包含任意配件即计入，不要求付费配件。 |
| Fix Bundle Adoption Rate | 137 | 1,285 | 10.66% | $26,855 | 8.06% | $196.02 | Domo If Ebike Order = Yes 的订单中，If Bundle Order = Yes 即计入。 |
| Total Bundle Attach Rate | 53 | 1,285 | 4.12% | $8,860 | 2.66% | $167.17 | Domo If Ebike Order = Yes 的订单中，If Bundle or 30% off Order = Yes 即计入。 |
Order Month Trend
按 Domo `Date Month` 汇总，value 是 order placed 去重计数。
| Month | Coverage | Ebike Orders | Attach Orders | Overall Attach Rate | Fix Bundle Orders | Fix Bundle Adoption Rate | Total Bundle Orders | Total Bundle Attach Rate | Total Bundle Rev Share |
|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | Full Month | 415 | 188 | 45.30% | 27 | 6.51% | 125 | 30.12% | 27.17% |
| 2026-02 | Full Month | 431 | 150 | 34.80% | 29 | 6.73% | 91 | 21.11% | 22.55% |
| 2026-03 | Full Month | 942 | 441 | 46.82% | 90 | 9.55% | 262 | 27.81% | 26.98% |
| 2026-04 | Full Month | 1,234 | 590 | 47.81% | 144 | 11.67% | 301 | 24.39% | 24.45% |
| 2026-05 | Full Month | 1,467 | 692 | 47.17% | 163 | 11.11% | 163 | 11.11% | 8.91% |
| 2026-06 | Full Month | 1,935 | 752 | 38.86% | 215 | 11.11% | 125 | 6.46% | 6.60% |
| 2026-07 | Full Month | 1,285 | 547 | 42.57% | 137 | 10.66% | 53 | 4.12% | 2.66% |
| 2026-08 MTD | Partial Month | 685 | 300 | 43.80% | 61 | 8.91% | 6 | 0.88% | 0.30% |
Order Week Trend
按 Domo `Date Week` 汇总；最近一个未完结 week 标为 Partial Week。
| Week | Coverage | Ebike Orders | Overall Attach Rate | Fix Bundle Orders | Fix Bundle Adoption Rate | Total Bundle Orders | Total Bundle Attach Rate | Total Bundle Rev Share | Total Bundle AOV |
|---|---|---|---|---|---|---|---|---|---|
| 06/28-07/04 | Full Week | 454 | 33.92% | 31 | 6.83% | 17 | 3.74% | 2.54% | $148.92 |
| 07/05-07/11 | Full Week | 299 | 44.48% | 34 | 11.37% | 17 | 5.69% | 6.35% | $280.22 |
| 07/12-07/18 | Full Week | 202 | 44.06% | 21 | 10.40% | 7 | 3.47% | 1.68% | $183.06 |
| 07/19-07/25 | Full Week | 303 | 45.54% | 36 | 11.88% | 12 | 3.96% | 0.59% | $38.73 |
| 07/26-08/01 | Full Week | 256 | 45.70% | 32 | 12.50% | 6 | 2.34% | 1.02% | $96.43 |
| 08/02-08/08 | Full Week | 274 | 46.72% | 33 | 12.04% | 2 | 0.73% | 0.10% | $40.00 |
| 08/09-08/15 | Full Week | 327 | 40.98% | 20 | 6.12% | 3 | 0.92% | 0.40% | $106.40 |
| 08/16-08/18 | Partial Week | 55 | 49.09% | 5 | 9.09% | 0 | 0.00% | 0.00% | $0.00 |
Part 3. 车型优先级与推荐组合
车型维度统一只看 3 个 attach rate：Overall、Fix Bundle、Flex Bundle。这里展示所有整车订单数 ≥10 的车型，避免漏掉 S1 / Summit 1。
Model ebike orders
8,550
纳入车型表的整车订单总量。
Overall Attach Rate
64.08%
5,479 / 8,550 个整车订单同单包含任意配件。
Fix Bundle Rate
9.71%
分母是该车型所有 ebike orders；Domo If Bundle Order = Yes 即计入。
Flex Bundle Rate
29.33%
分母是该车型所有 ebike orders；同单 3+ 配件即计入。
| 车型 | 整车订单数 | Overall Attach Rate | Fix Bundle Rate | Flex Bundle Rate | 机会判断 |
|---|---|---|---|---|---|
| Fold 1 Plus | 1,444 | 69.53% | 13.92% | 30.19% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| Tempo | 1,166 | 59.26% | 14.58% | 28.90% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| Discover 3 | 1,028 | 58.37% | 9.14% | 29.47% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Summit 2 | 818 | 59.90% | 7.09% | 26.65% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Nomad 2X | 765 | 75.56% | 4.31% | 33.07% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Breeze | 638 | 55.33% | 11.13% | 29.62% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| T1 ST Plus | 427 | 84.54% | 5.85% | 38.17% | 优先产品化 随车配件需求强，但 bundle/promo 承接不足，适合优先做车型场景化组合。 |
| Nomad 2 | 378 | 80.95% | 0.00% | 30.95% | 优先产品化 随车配件需求强，但 bundle/promo 承接不足，适合优先做车型场景化组合。 |
| GoMad | 376 | 67.82% | 31.12% | 32.18% | Fixed 已验证 Fixed/official bundle 已经有承接，下一步优化组合内容和曝光效率。 |
| Summit 1 | 336 | 70.24% | 5.65% | 26.79% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Fold 1 | 333 | 50.15% | 0.60% | 13.81% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Discover M | 330 | 54.24% | 9.70% | 32.73% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Discover 2 | 291 | 56.01% | 1.72% | 25.43% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Triker | 134 | 48.51% | 0.00% | 26.87% | 稳态优化 已有一定随车配件需求，继续优化推荐位和组合结构。 |
| Unknown | 86 | 36.05% | 3.49% | 19.77% | 先补基础推荐 整体随车购配件偏弱，先补兼容性说明和低门槛 add-ons。 |
30天优先动作
- 先守住购车同单推荐位：随整车购买贡献 34.13% 的配件收入，PDP / cart 推荐仍是最高效率入口。
- 把 accessory-only 单独经营：73.65% 的配件订单不含整车，应该用复购邮件、耗材提醒和组合推荐承接。
- 用 fixed kit 和高频组合验证商品化机会：先盯紧 Comfort Upgrade Kit / Bike Essential Kit 的销量表现，再把高频 2 件 / 3 件+组合做成更清晰的推荐包。
如何读这张看板
先看 DTC 配件收入和 accessory-only 是否稳定，再看 fixed kit 是否证明商品化机会，最后回到车型维度判断哪些组合值得继续商品化。
计算口径｜Metric Definitions
下面保留严谨口径，方便校验数据。
配件统计范围
Revenue 分析：Domo DTC Online Store + paid；Product Category = Accessories / Accessory；剔除 free accessory 和 total sales <= 0。Attach rate 分析：同样限定 DTC paid 买车订单，但配件只判断是否存在，不要求付费。
Accessory Revenue
所有付费配件订单行的 net revenue / revenue 汇总，包含随整车购买和单独购买两类场景。
Accessory-only
订单中没有整车、但有至少 1 个付费配件的订单。整车识别以 Product Category = Ebike 为准。
Three Order Attach Rates
`Overall Attach Rate` = Domo If Ebike Order = Yes 的订单中包含任意 paid accessory 的 order placed / Domo If Ebike Order = Yes 的 order placed；`Fix Bundle Adoption Rate` = If Bundle Order = Yes 且 If Ebike Order = Yes 的 order placed / If Ebike Order = Yes 的 order placed；`Total Bundle Attach Rate` = If Bundle or 30% off Order = Yes 且 If Ebike Order = Yes 的 order placed / If Ebike Order = Yes 的 order placed。
Revenue Share + AOV
Revenue share = 当月对应 attach 订单贡献的 paid accessory revenue / 当月整体 paid accessory revenue；AOV = 当月对应 attach 订单 paid accessory revenue / 当月对应 attach orders。
Fixed Kit Tracking
Domo DTC `Bundle line title` 包含 Comfort Upgrade Kit / Bike Essential Kit / Storage Kit；聚合到 order + kit title 后计算 kit units 和 revenue。
车型 Part 3
`Overall Attach Rate` = 买车订单里同单包含任意配件的订单 / 所有买车订单；`Fix Bundle Rate` = Domo If Bundle Order = Yes 的买车订单 / 所有买车订单；`Flex Bundle Rate` = 买车订单里同单包含 3+ 配件的订单 / 所有买车订单。
IBD Accessory
IBD Accessory Dealer Dashboard
这个 tab 从 dealer 角度看 IBD 配件业务：每月有多少 13-month active dealers 真正在下配件单、配件收入占 IBD 总收入比例、dealer AOV 分布，以及 YTD top-selling accessories。
YTD IBD Accessory Revenue
$1.05M，占 IBD total revenue 1.89%。
Avg Monthly Ordering Dealers
276 dealers / 1426 13M active dealers，平均覆盖率 19.34%。
Latest Month Dealer Coverage
2026-08 MTD：7 / 1,392 dealers，0.50%（M/M -23.45pp，Y/Y -23.38pp）。
Dealer Accessory AOV
Latest median $85；P25 $49，P75 $159。
YTD IBD Accessory Revenue
$1.05M
占 IBD total revenue 1.89%
Avg Monthly Ordering Dealers
276
分母：平均 1426 个 13M active dealers；覆盖率 19.34%
Latest Dealer Order Rate
0.50%
2026-08 MTD：7 / 1,392 dealers
Latest Dealer AOV Median
$85
Dealer-level accessory AOV；P25 $49 / P75 $159
Monthly Dealer Trend
分母每月滚动更新：过去 13 个月内有任意有效 paid IBD 订单的 dealer。Dealer AOV 分布基于每个 dealer 当月配件销售额 / 配件订单数。
| Month | 13M Active Dealers | Accessory Ordering Dealers | Dealer Order Rate | M/M | Y/Y | Accessory Revenue | Rev Share | Revenue M/M | Revenue Y/Y | Accessory Orders | Accessory AOV / Order | Dealer AOV P25 | Dealer AOV Median | Dealer AOV P75 | Accessory Value / Ebike | Value / Ebike Y/Y |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | 1,398 | 159 | 11.37% | -0.86pp | +0.12pp | $47,535 | 1.64% | -17.24% | +199.00% | 217 | $219 | $67 | $147 | $293 | $20 | -15.38% |
| 2026-02 | 1,410 | 171 | 12.13% | +0.76pp | -2.70pp | $49,266 | 1.07% | +3.64% | +78.61% | 223 | $221 | $59 | $141 | $268 | $14 | -25.55% |
| 2026-03 | 1,419 | 333 | 23.47% | +11.34pp | +0.56pp | $163,448 | 1.58% | +231.76% | +82.83% | 565 | $289 | $86 | $196 | $331 | $20 | -10.08% |
| 2026-04 | 1,436 | 404 | 28.13% | +4.66pp | +1.50pp | $213,834 | 2.22% | +30.83% | +46.97% | 810 | $264 | $93 | $200 | $322 | $27 | -1.95% |
| 2026-05 | 1,446 | 379 | 26.21% | -1.92pp | +0.65pp | $182,273 | 1.77% | -14.76% | +27.98% | 779 | $234 | $90 | $185 | $294 | $22 | -38.63% |
| 2026-06 | 1,459 | 407 | 27.90% | +1.69pp | +1.97pp | $213,214 | 1.94% | +16.97% | +28.01% | 821 | $260 | $85 | $189 | $307 | $23 | -32.90% |
| 2026-07 | 1,449 | 347 | 23.95% | -3.95pp | -1.31pp | $176,878 | 2.69% | -17.04% | +32.19% | 673 | $263 | $82 | $180 | $316 | $33 | +31.11% |
| 2026-08 MTD | 1,392 | 7 | 0.50% | -23.45pp | -23.38pp | $776 | 1.97% | -99.56% | -99.42% | 7 | $111 | $49 | $85 | $159 | $24 | -4.38% |
Top Selling Accessories｜YTD
按 2026 YTD IBD accessory revenue 排序，辅助判断 dealer 端主推商品和 MOQ / replenishment 机会。
| Rank | Accessory | SKU | Revenue | Revenue Share | Units | Orders | Ordering Dealers |
|---|---|---|---|---|---|---|---|
| 1 | Velotric Suspension Seatpost 2.0 | AACC0099B | $111,573 | 10.65% | 1,905 | 685 | 323 |
| 2 | Velotric Rack Top Bag | AACC0119A | $94,350 | 9.01% | 1,913 | 624 | 297 |
| 3 | Front Basket | AACC0034B | $92,247 | 8.81% | 1,564 | 728 | 395 |
| 4 | Nomad 2X Battery | ABTR0019A | $57,105 | 5.45% | 203 | 175 | 134 |
| 5 | Velotric Tempo Rear Rack | AACC0135A | $53,377 | 5.10% | 1,343 | 535 | 255 |
| 6 | Multi-fonction phone holder | AACC0037A | $45,542 | 4.35% | 2,000 | 650 | 313 |
| 7 | Velotric Tempo Fender | AACC0136A | $41,226 | 3.94% | 1,175 | 463 | 230 |
| 8 | Rear Basket M | AACC0027B | $40,097 | 3.83% | 741 | 375 | 240 |
| 9 | Velotric Mirror | AACC0019B | $36,017 | 3.44% | 1,615 | 666 | 331 |
| 10 | Velotric Extra Battery Pack | ABTR0010A | $35,880 | 3.43% | 129 | 68 | 60 |
| 11 | Summit 2 Modular Rear Rack | AACC0130A | $31,096 | 2.97% | 774 | 386 | 235 |
| 12 | GoMad Young Passenger Kit | AACC0150A | $28,976 | 2.77% | 295 | 185 | 153 |
| 13 | Velotric Rack Battery Bag | AACC0120A | $23,490 | 2.24% | 410 | 195 | 124 |
| 14 | Long-Range Spare Battery | ABTR0012A | $19,294 | 1.84% | 72 | 56 | 41 |
| 15 | GoMad Passenger Kit | AACC0146A | $19,248 | 1.84% | 311 | 196 | 160 |
| 16 | Discover 3 Battery | ABTR0020A | $18,125 | 1.73% | 72 | 47 | 42 |
| 17 | Breeze Air Suspension Fork | AACC0131A | $17,547 | 1.68% | 214 | 97 | 59 |
| 18 | Velotric Phone Mount Kit (10-Pack) | AACC0037A-D | $14,912 | 1.42% | 75 | 72 | 64 |
| 19 | Rear Rack Pannier Bag | AACC0078A | $14,450 | 1.38% | 391 | 162 | 118 |
| 20 | Velotric ComfortMax Saddle | AACC0126A | $13,549 | 1.29% | 577 | 235 | 152 |
MOQ Performance
看 IBD dealer 是否从单件 SKU 转向 MOQ pack SKU；口径为 unit-equivalent，不用原始 order count，避免不同 pack size 被低估。最新 MOQ 可见日期：2026-08-02。
Since Tracking MOQ Package Rate
56.60%
269 actual -D packs；2,226 MOQ unit-equivalent vs 1,704 single units
Dealer Adoption
36.20%
135 / 373 = 36.20% dealers using MOQ SKU
July Launch-adjusted Rate
n/a
July MTD combines Existing MOQ + July New MOQ with effective start date by SKU family；用于保留 July launch view
Hard Conversion List
12
dealers already crossed MOQ threshold through single SKU demand
| Segment | MOQ Package Rate | MOQ Packs | MOQ Unit-Equivalent | Single Units | Dealer Adoption |
|---|---|---|---|---|---|
| Existing MOQ | 82.90% | 79 | 790 | 163 | See product table |
| July New MOQ | 48.92% | 74 | 406 | 424 | See product table |
| Total | 67.08% | 153 | 1,196 | 587 | See product table |
SKU Pacing｜July MTD / Launch-adjusted
Existing MOQ 从 7/1 看；July New MOQ 从实际有效 tracking start date 看。
| Segment | Product | Start | MOQ Package Rate | MOQ Packs | MOQ Units | Single Units | Dealer Adoption |
|---|---|---|---|---|---|---|---|
| Existing MOQ | Phone Mount | 2026-07-01 | 90.57% | 49 | 490 | 51 | 42 / 65 = 64.62% |
| Existing MOQ | Mirror | 2026-07-01 | 72.82% | 30 | 300 | 112 | 28 / 69 = 40.58% |
| July New MOQ | Tempo Rear Rack | 2026-07-17 | 75.82% | 23 | 138 | 44 | 18 / 40 = 45.00% |
| July New MOQ | Rear Rack Pannier Bag | 2026-07-16 | 70.59% | 3 | 12 | 5 | 3 / 8 = 37.50% |
| July New MOQ | Suspension Seatpost for Summit 2 | 2026-07-19 | 69.23% | 3 | 18 | 8 | 3 / 9 = 33.33% |
| July New MOQ | Tempo Fender | 2026-07-20 | 56.25% | 12 | 72 | 56 | 8 / 35 = 22.86% |
| July New MOQ | Rack Top Bag | 2026-07-16 | 50.91% | 14 | 84 | 81 | 12 / 45 = 26.67% |
| July New MOQ | Front Basket | 2026-07-14 | 41.60% | 13 | 52 | 73 | 12 / 55 = 21.82% |
| July New MOQ | Rear Basket M | 2026-07-14 | 18.75% | 3 | 12 | 52 | 3 / 30 = 10.00% |
| July New MOQ | S2 Modular Rear Rack | 2026-07-14 | 16.67% | 3 | 18 | 90 | 3 / 49 = 6.12% |
| July New MOQ | Rack Battery Bag | 2026-07-20 | 0.00% | 0 | 0 | 15 | 0 / 9 = 0.00% |
Hard Conversion Dealer Follow-up
这些 dealer 已经用 single SKU 买到 MOQ 门槛，适合 rep 直接转化为 pack SKU。
| Dealer | Product | State | Rep | Orders | Single Units | MOQ | Potential Packs | Sales |
|---|---|---|---|---|---|---|---|---|
| TUCKAHOE BIKE SHOP | Front Basket | New Jersey | RICH SPOR | 1 | 20 | 4 | 5 | $960 |
| AMPED ADVENTURE | S2 Modular Rear Rack | Washington | KIERAN SENK | 3 | 14 | 6 | 2 | $573 |
| EMACHINEZ GEAR VAULT | Mirror | Utah | JARETT PARK | 2 | 14 | 10 | 1 | $323 |
| INSIDE EDGE SKI AND BIKE | Mirror | nan | ANDREW GERSTEL | 6 | 14 | 10 | 1 | $318 |
| RIDES-N-MOTION | Phone Mount | Arizona | JARETT PARK | 1 | 12 | 10 | 1 | $277 |
| PEDEGO - COLUMBIA | Mirror | Missouri | MAX WIEGERS | 2 | 12 | 10 | 1 | $274 |
| CONTE'S BIKE SHOP | Rear Basket M | Virginia | HOUSE | 5 | 10 | 4 | 2 | $548 |
| TRAILHEAD CYCLING | Suspension Seatpost for Summit 2 | Minnesota | BRENT SANTELICES | 1 | 10 | 6 | 1 | $477 |
| BRISTOL BIKES | Tempo Fender | Rhode Island | ANDREW GERSTEL | 1 | 10 | 6 | 1 | $358 |
| AMEGO EV | Front Basket | Ontario | ANDREW GERSTEL | 1 | 9 | 4 | 2 | $567 |
| CONTE'S BIKE SHOP | Front Basket | Virginia | HOUSE | 2 | 9 | 4 | 2 | $553 |
| BIKE SWIFT | Tempo Rear Rack | nan | KIERAN SENK | 2 | 9 | 6 | 1 | $334 |
Metric Definitions
保留口径，方便后续对账。
13M Active Dealers
每个月从月初向前 12 个月到该月月末，共 13 个月窗口内，有至少 1 个有效 paid IBD order line 的唯一 dealer。
Accessory Ordering Dealers
该月 Product Category = Accessory / Accessories，且 quantity > 0、Total sales > 0 的配件下单 dealer。
Dealer Order Rate
Accessory Ordering Dealers / 13M Active Dealers，用来衡量 active dealer 中有多少实际参与配件销售。
Dealer Accessory AOV
每个 dealer 当月配件销售额 / 当月配件订单数；P25 / Median / P75 是 dealer 之间的分布，不是 SKU 均价。
2026 Lifecycle penetration
53.54%
去重口径：3,948 个配件购买客户 / 7,374 个 same cohort 整车客户；数据刷新至 2026-08-03。
2026 Day 1-30 window
12.16%
窗口购买率：First 6.24% + Repeat 5.93%，分母仍是 7,374 个 cohort 客户。
2025 Reference
58.67%
2025 同期生命周期渗透率；用于对比 2026 当前 cohort 的首购/复购质量。